LED Billboard Advertising: Benefits, Cost, and Tips

LED Billboard Advertising: Benefits, Cost, and Tips

Types of LED Billboards

Benefits of choosing an LED billboard for advertising

Key Considerations When Choosing an LED Billboard

How much does an LED billboard cost?

Creative Ideas for LED Billboards

Tips about how to advertise on an LED billboard

LED billboard advertising has quickly become one of the most striking ways to capture attention. These bright and dynamic signs, visible on highways and in malls, offer businesses a modern and flexible solution for reaching large audiences. Whether you are advertising a new product or promoting a service, LED billboards come in many shapes and sizes, and this makes them adaptable to a range of business needs.

Types of LED Billboards

LED billboards are not all the same. The best choice depends on your business goals and where the billboard will be located. Here are the different options.

1. Outdoor LED Billboards

These are the large displays you see towering over highways or city streets. Designed to endure harsh weather conditions, they are ideal for targeting drivers and pedestrians alike. Their brightness ensures they remain visible both day and night, and this is what makes them perfect for high-traffic areas.

2. Indoor LED Screens

Found in shopping malls, airports, or sports venues, these screens target a more specific crowd. Typically, smaller than outdoor billboards, indoor screens are strategically placed where people are likely to stop and engage with the content.

3. Mobile LED Billboards

Mounted on trucks or trailers, these billboards can be driven around different locations, and they provide flexibility for businesses wanting to reach diverse audiences. They are especially effective during events, festivals, or when parked in high-traffic zones.

4. Transparent LED Displays

These innovative displays are often used in storefronts or on glass walls. They allow natural light to pass through while still displaying vivid ads to give businesses a futuristic, upscale look without blocking the view inside.

Benefits of choosing an LED billboard for advertising

1. Extra Attention

The prime benefit of LED billboards for advertising is the attention-grabbing feature. The LED billboard advertising is suitable for all types of events, like school or college events to big festivals in the city. The bright and dynamic display of the advertisement entices passersby to look at it. The chances of picking out the content on the LED billboards are more when compared to traditional light.

2. Countless, Higher-Quality Content

LED billboard advertising can broadcast plenty number of content at a time. Countless content is displayed a day or 24 hours by LED billboard.

The LED billboard display gives you a quality display that is far most superior to traditional methods. The Higher-resolution feature helps the audience to view the content even in bright sunlight conditions.

3. Unique Way of Advertising

A unique way of advertising helps LED billboard advertising popular among the customers. Yes, you have the flexibility of displaying specific content in specific timings you like. Designated hours are used to display particular content to attract the audience. The flexibility, convenience, and convincing advertising features have got a positive impact on the customers.

Displaying an essential advertisement during rush hour is possible through LED advertising. You shall also advertise various contents at regular intervals of time. You shall select unique content to display among unique audiences using the LED system.

4. Extended Durability and Low Maintenance

The LED billboard for advertising has a lengthy durable feature. It can withstand adverse climatic conditions. Hence, the visual LED display board has an extended life span. So, it gives a good return to the investor and business units. The maintenance cost is not too high for LED billboards’ content display.

5. Flexibility to Operate

You shall operate an LED billboard display from your comfort of staying. Yes, wifi connection helps you to operate the board in a distant mode. You shall control the display even many numbers of display boards at the same time, thanks to the digital technology. You shall achieve the display goals with a single click, and so the flexibility feature is praiseworthy. Display software fulfills your requirement for displaying content wherever you are.

6. Good Return Rate and Less Production Cost

The design professionals or high-end technicians to display the content is less required. Advertiser himself can manage the content display with the help of visual-led software. So, the LED advertising saves money for the owner to an extent.

Digital billboard advertisements incur only a low amount for production. It only requires a computer and uploading then. So, the return rate is admirable when compared to old methods of advertising.

LED billboard advertising increases the customer base and also revenue to the owner. You have the flexibility of distributing the same board to many buyers. So, you shall add up the revenue. One static advertisement to a single buyer increases the profit further.

The LED billboard advertising is suitable for third-party advertising, thereby revenue is increased to the businessman.

Key Considerations When Choosing an LED Billboard

Price is an important factor, but several other elements determine the effectiveness of your LED billboard. Here are important ones to consider.

1. Location and Audience Distance

If your billboard is located on a highway or a large outdoor space, it needs to be bigger and brighter so that people can see it from a distance. Conversely, indoor billboards require smaller, more detailed displays since viewers are often up close.

2. Weather Resistance

Outdoor LED billboards should be weatherproof, able to handle rain, wind, and extreme temperatures. It is essential to invest in durable materials to ensure your sign’s longevity.

3. Resolution Quality

The resolution of your LED billboard depends on how close people will be to it. For indoor settings, high resolution is important because viewers are up close. On the other hand, outdoor billboards viewed from a distance can have lower resolution without compromising image quality.

4. Indoor vs. Outdoor Use

LED billboards made for indoor use differ from outdoor ones in terms of brightness and durability. Indoor billboards need to be less bright, while outdoor billboards require high brightness levels to compete with sunlight.

5. Energy Efficiency

Although LED technology is generally energy-efficient, these billboards can still consume significant power, especially if running 24/7. It is worth considering energy-efficient models to reduce long-term costs.

How much does an LED billboard cost?

When we speak about LED billboard cost, keep the following features in mind:

If the resolution is high, the cost of the LED billboard is also high.

One-sided sign differs from double-sided signboard cost.

On average, the LED billboard highway boards cost between $50,000 and $250,000.

What about small digital boards?

The digital signboards that are small in size cost less than the bigger ones which you see on main roads or highways. For example, small-sized boards that are present in churches, retail stores, small malls, or schools may cost around $5,000 up to $15,000. This cost is meant for a full-color display feature.

The basic calculation for your understanding

When we calculate the cost of LED billboards, the following features are taken into account further. They are:

* Display size, For example 2×8′,4×8′,40×90″ and 14×48′

* Pixel size , For example 16mm,10.66mm

* Price- For example, $4,000 per face, including parts and shipping

A standard cost calculator is available with business professionals. You shall gain some knowledge about the calculator and how it works. The cost estimator requires the following details to deliver the result. They are:

Billboard height and width

Dual or single-sided

Dot pitch

UL/ETL Approval

Distance from the main road, or shipping center

Installation types, such as existing roadside or new roadside platform,ground-level platform, and side of the building mount

location type, such as urban, rural or semi-urban

Connectivity and cost of electricity

The led display screen for advertising outdoor prices differs from one shape to another.

Other features to consider about LED billboard advertisement cost

The above features are taken for calculating the cost of an LED billboard. A calculation is made by using the cost estimator. The majority of the dealers would calculate the cost based on square meters. As per experienced professionals, the control system also decides the price. If your requirement is high, the cost of the LED billboard goes up. You may have demand in sending card or function card. Also, other requirements such as light sensor and WIFI model are required. So, the cost varies according to the demand and requirement of the customer.

Here are some extra cost you would need to take into considerations in getting an LED advertising billboard:

Transportation cost: When you calculate the cost of an LED billboard, never forget to include the transportation costs. Yes, the transportation mode charge is calculated with other costs. You shall have to include all to arrive at the overall cost of LED billboards.

Installation cost: Led billboards require installation by well-versed professionals. The professionals charge you per board for installing. It is not an easy task for you to do it on your own. So, hire some quality people to install. You shall have to include the installation cost in the total expenditure.

Location cost: Location cost varies depending upon the location where the boards are installed. High posh areas require heavy costs from you, and normal areas demand much less. So, include the location cost along with other costs when you calculate.

Maintenance costs: You shall also include maintenance costs in the overall cost of LED billboard advertising.

If you are confusing about the calculation of choosing the LED billboard, submit your requirement to get the best solution from Unilumin’s professionals.

Creative Ideas for LED Billboards

LED billboards offer much more than just static advertising. Their ability to change content quickly makes them useful for various creative campaigns.

Time-based ads: Since LED billboards can be updated in real time, you can tailor your ads to specific times of the day. For instance, a restaurant might advertise breakfast specials in the morning and switch to dinner deals in the evening.

Interactive campaigns: Some LED billboards allow for audience interaction. Imagine running a social media campaign where user-generated content, such as photos or comments, is displayed live on the billboard. This could encourage people to engage with your brand in real time.

3D visual effects: Advanced LED technology can simulate depth and make visuals appear to pop off the screen. This creates a captivating experience for onlookers, particularly in busy or crowded locations.

Tips about how to advertise on an LED billboard

Following tips are essential to advertise on an LED billboard. They are

1. Simplicity

Creating a quality LED billboard advertisement requires a sense of creativity. Simple and attractive boards that are legible from a distance serve the purpose of customers’ attraction. Illegible boards do not attract customers, and the purpose of advertisement becomes waste.

2. Large Text

The outdoor LED billboard advertisement must be neat and simple in all aspects. The customers can understand even from a distance if they look at it. Concise and exact words on billboards impress the customers a lot. A large text is preferable to all audiences

3. Size of the Board

Use the standard size that gives a legible look after installing. Too big or too small does not work at all. So, choose the size that is compatible with all audiences that look at it. Display pixel pitch and digital banner sizes are highlights of your advertisement.

4. Straight, Short Messages

A straight and single message is sufficient for audience recognition. You can avoid complex words or sentences that make people confused. Presentation is the key to reaching your audience through billboards. Use the current trending messages to attract the customer instead of a traditional one.

A short and sweet message does the magic. The headline may be seven words to draw the customers’ attention. For faster comprehensions, keep the message short instead of lines.

5. Contrast Colors for Better Understanding

Avoiding white background is the best technique and can use RGB color files for garnering attention. You can go for bright colors for major attractions along with bold letters. Yes, an individual who looks at the board far away should comprehend the message. It has become possible only if you give contrasting colors on the board.

6. Test the Advertisement

A unique way to check your billboard advertisement’s accuracy is checking it by yourself. Yes, you shall ask someone to stand far from the billboard to view. Raise the following questions at him

* Is he able to see the board without blurring?

* Does he understand what is written on the board?

* Does he get a clear image

* Does he comprehend the advertiser on seeing the board?

If the viewer answer Yes to your questions, then you shall execute the process without any hesitations. However, if the viewer has some issues with your questions you have to work further to improve. Streamline the hurdles or issues for your profit.

Above all, be updated with the latest expectations of audiences and include the same in your billboard advertisements. The latest technologies and techniques give you a great response from the audience. Indeed, your LED billboard advertisement elevates your image further among customers.