As always, after an exhibition, I come home with hundreds of new ideas and a better understanding of the digital billboards market.
After talking with several customers and visiting several booths at the recent Viscom Italia in Milan I realized something that I already knew but that hit me…
The video or electronic LED billboards have been on the market for several years now but it is still in its infancy as a developing media for outdoor advertising.
The more I walked around the exhibition center, the more I understood the huge advantages of LED giant screen for outdoor applications – LED large format screens offer a greater flexibility of use than conventional billboards could ever provide.
I think electronic billboards’ main benefits could be summarized as the following:
Moving Messages – have been proven to catch the human eye’s attention up to 8 times more than a static advertising billboard
Higher Brightness – which allows the LED Billboard to stand out of the crowd both during the day and at night
Increasing LED Resolution – that is transforming the outdoor screens in HUGE high-resolution TV monitors
Videos and Animations Capabilities – that allows to broadcast TV commercial as seen on television
Multiple Message Provider – that allows advertising companies to run multiple campaigns on the same screens
PC Remote Control – so you can change the ads in just a mouse click rather than sending out a crew to pull down and replace a billboard message.
Over the next decade, we can expect to see more and more LED billboards and displays popping-up along the streets – first along the most trafficked highways and near major urban centers, and then spreading out to less populous areas.
Post time: Mar-24-2021